25 Best Joomla SEO Tips To Boost Your Site Rank Fast (2024)

Joomla SEO or Search Engine Optimization is one of the pillars you need to focus on if you want your website to be successful. Search traffic remains one of the best-converting channels, so investing in it is not an option, it's a must. However, it is not something which you can do overnight and typically search engine optimization services could cost you an arm and a leg.

But, there are some basics which you can and should do to ensure at the very least that your website is Search Engine Friendly. Here's our list of easy to implement Joomla SEO tips to ensure the best optimization for the least effort - these are ALL extremely important if you want to get great ranking results.

Joomla SEO tutorial and optimization tips

If you want your Joomla website to be truly SEO-optimized, you need to implement as many of these as you can. Most especially, if there are page-specific tips, rather than site-wide recommendations, you should be doing these on each and every page of your website.

1. Host your website on a fast hosting server

We'll start with something which is very simple. User Experience is a ranking factor, and one of the most important good UX signals a website can have is that of having a fast, responsive, snappy website.

Slow websites are frustrating and most users will abandon a slow website, one that takes more than 3 seconds to load or is simply sluggish overall.

So working to get your website fast is critical to good user experience and hence the most basic step in Joomla SEO.

So, make sure your website, just like ours, CollectiveRay.com, is on a good Joomla hosting server. If you're interested in switching to a fast, server, you should read our InMotion hosting review here. We use a high-performance VPS, we don't skimp here because a fast reliable service is your first step towards good rankings.

(We use InMotion because they are fast, reliable and have excellent support)

Don't go for home servers or cheap hosting servers. Get a server that is fast, reliable and Joomla friendly. InMotion does a fantastic job on hosting Joomla! websites - and we host our website on them because we want it to be fast - and Google friendly.

Remember that Google does not like websites that are not fast. In fact, Google have said this publicly over and over again that website speed is also a ranking factor. 

Switch to InMotion and get 47% OFF on hosting plans until October 2024

2. Keyword, Keyphrase and Topic Research

Any optimization of content for SEO reasons starts with keyword research. Whether you are doing SEO for Joomla or for any other website, you need to know what people are actually searching for - you cannot simply assume, you need hard numbers.

When we speak about keywords, we don't speak about this in the traditional sense of the word. Today, focusing strictly on specific keywords is not necessary - you can and actually should use phrases and synonyms of your target keywords - because search engines will be able to extract the content out of the article much better, though the actual keywords themselves still matter.

In reality, you want to focus on both the keyword or keyphrases and the search intent (i.e. what is the user really looking for when they search for this phrase). It is not 100% necessary to use the phrase exactly if it doesn't make too much sense, but focus on what makes sense from a user's point of view.

Also, check what and how your competitors (i.e. the website's ranking in the top 10-20 positions) are doing. If they are ranking, Google is showing you that they like what they are doing.

Let's take the example of wanting to rank for "Joomla SEO". Besides using this phrase or keyword, you should use similar keywords and phrases such as "optimizing Joomla for search engines".

You can also use hints from Google itself by looking at the suggestions at the bottom of a search page, or the keywords that are bolded in search when searching for the keyphrase.

Below you can see that Google bolded SEF, when searching for SEO. This means, that for Google these terms are equivalent and you could use SEF too in your article.

These are words and key phrases that Google associates with the term, so use them accordingly.

But how do you find the right keywords to target?

It's always difficult to find the right keywords. They are either very very competitive. Or they don't have enough good quality traffic. How do you find the right middle ground? We can tell you how we find our good long tail keywords. It's saved us lots of time. And it helps us bring plenty of great traffic. 

We use the Keywords Explorer tool in as ahrefs.

Here's an excellent video about doing good keyword research from ahrefs

3. Enable Joomla SEF / Search Engine Friendly URLs

There are three main components to on-page SEO:

1. The <title> tag
2. The <h1> tag
3. and the URL of a page

All these should have your target keyword/keyphrase in them.

In this section, we're going to discuss the 3rd of these components - the URL.

In the past, Joomla's default URL out of the box was horrible for SEO, it was a bunch of component names and parameters which only made sense from a technical point of view.

With various newer releases of Joomla, the SEF URLs got progressively better and better, until today, we have fairly good SEF out of the box (provided that you enable them).

Although you can use the built-in support for SEF URLs, it is highly recommended that you get a dedicated Joomla SEF component - these typically offer significant SEO advantages over the core component.

These components can be configured to create a specific in the form that makes most sense for you. Typically, we would recommend that articles are created as:

https://www.collectiveray.com/joomla-seo

As you can see, we don't use categories in the URL, so that we can decide exactly what keywords we want to target for each specific page. Although you can choose to have a different configuration for your site, make sure that:

1. The keywords you are targeting are in the URL
2. The keywords are not used more than once (e.g. Joomla/Joomla-templates is not ideal because it is using the keyword Joomla twice)
3. There are no extra keywords that are not part of the target keywords/phrases (e.g. 21 Easy Joomla SEO Tips Every Website Should Enable should become /joomla-seo, not 21-easy-joomla-seo-tips-every-website-should-enable)

Our favourite SEF plugin by far is sh404SEF - which we've added in our list of Joomla extensions. Besides creating SEF URLs, it allows you to monitor which requests are generating 404 errors, such that you can ensure you any broken areas of your site are immediately fixed. 

These are especially useful after migrating a new website.

With most such components (including sh404SEF) you can also choose to redirect old URLs to the new URLs. sh404SEF also includes in-built support for stuff such as surrounding your titles by H1 tags, and other standard Google-friendly SEO techniques.

Meta descriptions are also supported by sh404SEF, and it has great support for other popular Joomla components such as Kunena forum and other popular components.

4. URL + Organizational Structure for Search Engine Optimization

Google's crawlers are not "intelligent". They are programmed in such a way to try to make sense of the data that they have available to them. They can only make sense of the content available based on how it is organized, and the actual content itself.

For this reason, it is extremely important that you organize your content in a logical structure which makes sense for the contents of your site.

This means, that you shouldn't be putting all of the content into a single bucket category (such as blog).

You should organize content into categories and sub-categories.

For example, in our case, we use such categories as Joomla, Web Design, WordPress, etc, and then we organize everything into subcategories of our main categories such as Joomla SEO, Tips and Tricks, Joomla Extensions, and so on.

This is organizing content into a hierarchical structure, and putting similar content into common categories. This helps both Google and the end-user understand where to look for specific content.

Internal linking is also critical to creating a structure that makes sense. Your category should have a listing of all articles, linking to all of the articles in that category, and the articles within that category should be interlinking between them in a way that makes sense for a user.

The good thing is that the CMS lends itself very well to this type of on-page Joomla SEO. By default, it organizes all the content into categories and sub-categories. Your job to optimize the content for search engines is to create the categories and sub-categories which make sense for the content you plan to provide. Together with the search-engine-friendly URLs, this goes a long way to improve your site in the eyes of Google and other search engines.

The below image shows what your content structure should look like:

How to use Joomla categories for good SEO

Let's give an example of how to do this to optimize for better positions in the search engine result pages (SERPs). We will be using the categories of our own site as an example.

Since one of the topics of our website is Joomla, we create a category "Joomla" and then multiple other Joomla specific categories nested underneath it.

So you can see that there are "Tips and Tricks", "Tutorials", "Modules". These are all nested within the Joomla parent category. We do the same for WordPress, Web design and other parent categories.

We do that for all the sections and categories of articles which we want to talk about. See below a screenshot of what it looks like on our backend.

How to use Joomla menus for optimal internal linking

We've already highlighted the importance of internal linking and we'll mention in it again throughout this article because it is incredibly important for good SEO.

Internal links are great for passing page rank (yes, page rank still exists and is used internally by Google's algorithms).

So after you've created your categories of articles, you need to create a menu structure that is optimized for passing link juice (or page rank/authority). What we do is create a home page that links to a featured articles component, so that we can feature any article from any category. Ideally, your homepage should have links to all of the parent categories that contain articles you want to rank.

We then create a menu item that links to each parent category. For each category, we also create sub-menus for each nested category within the parent category. This creates an excellent top-down structure that is fully optimized for search engine crawlers.

See below how we create our own menu structure.

5. Avoid creating very deep link structures, or very wide categories 

Although organizing content into categories and sub-categories makes sense, make sure you don't go too deep. We find that categories and sub-categories are more than enough in most cases. 

None of your articles should be more than 3 clicks away from the homepage, ideally, they should be only two clicks away from the homepage. This includes pagination. We avoid having articles that are paged too deeply, though for some sites this may be necessary.

Any further away from 3 clicks/links and they lose too much link juice, or page authority by being too deep in the structure of the site.

Very wide categories may also not work too well either. If you're creating a parent category that is too-wide, you won't be able to niche down by topic. For example, Joomla components and Joomla templates are very different from each other (in terms of the contents of the article).

This is because ideally, you're going to create navigational items to the categories and sub-categories. Once navigational items increase significantly, you're going to confuse your users.

If users are confused or lost, they will have a bad user experience. This means they will spend less time on your site and that sends negative ranking signals to Google.

6. Create Internal Links to pass Page Rank

Another easy to do aspect of search engine optimization for Joomla, which is many times overlooked is the practice of creating internal links. 

There are two types of internal links:

1. Internal links that are used to entice readers to other content that you have written. When you are writing content, you should always link to other content that you want to rank. Such content should complement the topic of discussion for the current topic. This reduces the bounce rate and increases the time spent on site. Both of these send positive search engine signals and will increase rankings over time.

2. Internal structure links - these are links that are used to pass page rank from one page to another. When a page has a good rank (especially if it has a good number of external links), this "link juice" can be passed to other pages through internal linking.

The way we do suggest that you do internal structure links is through the menu structure. We've already mentioned above that your should organize your content in categories and sub-categories logically.

Once you've done this - you'll want to link to each of those categories and sub-categories using your menu.

Take as an example our own site - the menu, which is fixed, links to all our categories and sub-categories. This means that all our good pages are passing page rank to our other pages.

This is especially good for ranking new content quickly - because your content immediately gets plenty of good links.

Remember that at the very bottom of your tree structure, you should have a listing of all the articles which you want to pass Page Rank to.

Once again, see what it looks like on our pages.

Make sure that each URL which you want to get page rank juice, it actually featured at the menu link.

7. Make sure you have a good XML sitemap

While we already suggested a good internal link structure to make it easy to crawl your site, a better way to show Google all of your articles and pages is by creating a map of your website that Google can understand.

This can be done through an XML sitemap.

While this might sound technical, it is simply a list of URLs in a format that Google can understand. There are many Joomla components that can generate an XML sitemap automatically.

For example, we currently use JSitemap and it suits our purpose well, but there are others you can use.

It is important that you use such a component so that when you add more content to your website, this content automatically gets added to the sitemap. Generate a sitemap once and leaving it is not enough, this needs to be constantly updated and keep it current as content keeps being added.

An out of date sitemap is as good as no sitemap at all.

Google WebMasters Help also suggest and recommend why you should have a sitemap.

8. Submit the XML sitemap to Google Search Console)

Most sitemap components will generate the sitemap under the URL /sitemap.xml which is the standard location for it, this is the location search engine crawlers will look for it.

But, you can go a step further and instruct search engine crawlers to visit and fetch the XML sitemap by submitting it to Google Search Console, and Bing WebMasters.

Google Search Console is an invaluable tool if you want to closely monitor how you are doing in your SEO, and one of the features it offers is the possibility of submitting a sitemap for your domain.

To do this, click on the above link, verify your domain (usually by uploading a simple file to your website), visit the Sitemaps tab and then you can submit the file directly by adding the location of the file.

You should do the same thing with Bing WebMaster Tools as can be seen below:

We won't delve into the details of Google Search Console itself or Bing WebMaster Tools here (it is too vast a topic), but if you are serious about SEO, then you need to make sure you visit Google Search Console often and understand what's going on with your Joomla site. 

The same goes for the Bing WebMasters tool.

These two search engines will be the ones that generate most traffic by far. Buying access to a 100 million other directories is probably a waste of money.

9. Include Keywords in Page Titles

A few paragraphs above we mentioned the three most important ranking factors you can control. The <TITLE> tag is one of the most important factors that influence the rankings of your pages.

So you need to perform an entire exercise to make sure that all of the pages in your site have <TITLE> tags that are optimized for search engines. You need a page title that is attractive because the title is what users will see BEFORE they click through to your page:

So you need to visit all of your pages one by one, and update the title of the page to create a title with the following considerations:

• Includes the phrase you want to rank for
• The phrase you want to rank for is as close to the start of the title as possible (front-loaded)
• It is highly attractive to users when considering their search intent
• It is about 60 to 65 characters long (but not longer)
• It is unique to each page (no two pages should have the same title)

To make it more attractive to users, you can use the following techniques

• Add a power word (boost, increase, optimize...)
• Add an (ideally odd) number (if you have a list of items)
• Add the year when the article was last updated
• Use curly or square brackets where possible
• Use a commanding action (Increase Your Traffic)
• Address the user in a timely way (fast, now, today)
• Be highly emotional (success, failure, ... )
• Use Title Case (capitalize every word)

These are all ways to have a highly attractive TITLE. Having such a title will entice users to click so that they can get the benefit you are pushing.

Besides the actual title itself, if your page gets more clicks from the search engine ranking pages, it starts to climb higher up the rankings, thanks to the attractive title. In fact, if you want to perform this exercise well, you should look at the pages your page is competing against, and make sure that your title is better than that of your competitors.

10. Make your Heading (H1) different from the Title

This is an interesting one and something that you won't find in many places.

The reason for this is that most CMSes such as Joomla and WordPress will be definition create an H1 tag and a TITLE tag from the name of the article.

This is pretty much accepted behaviour. But studies by various SEO organizations have shown that having an H1 and a TITLE tag, which both contain the target keywords but are slightly different from each is better than the H1 and Title being identical.

Just for the sake of example, if your target keyword was "Joomla SEO components", it is suggested that you use:

Title: "9 Best Joomla SEO Components for Ranking #1 Fast"

Heading/H1: "Want to rank #1 Fast? These are the 9 Best Joomla SEO components"

Can you see how we used to target keyword in both cases, but the actual title/h1 are different?

The way to do this with your installation of Joomla differs depending on whether you have an SEO component installed or not. With sh404SEF, you can create a custom TITLE by going to the SEF URLs section and creating a custom article title.

In native Joomla 3, it is possible to do this, by specifying the Browser Page Title in the Options settings of an article, or in the Options of a menu item, as per below. When you are in the article, go to the Options tab: 

Scroll to the very bottom of the screen until you find the Browser Page Title setting and enter the title as per the above suggestions. Remember that your H1 will be the name of the article, and the Browser Page Title will be the TITLE tag.

11. Include Target Keywords in Meta Descriptions

META descriptions are also another relatively important factor when it comes to Joomla SEO. Meta Descriptions are sometimes (not always) used by search engines to create a description or preview in the search engine result pages.

Take a look once again at the result below:

As you can see, the searched keywords are bolded in the results and we can see the exact description which we have used on this page. In the META we created a snippet that describes the contents of this page and tries to entice the user to click-through to the result.

Once again, your ranking results can get a hugely positive effect if you implement both the title and the meta descriptions carefully in such a way as to improve your Click-Through-Rate (the total percentage of people that click to your result).

META descriptions are also highly qualified by Google. As you perform the seo optimization to the TITLE tag, you should also do the same with the description, such that there is a unique description that makes sense for each page.

Also, specifically for Joomla SEO, remember to create a description for your overall Joomla site which is optimized for search engines.

The SEO settings can be found here under System > Global Configuration > Metadata Settings > Site Meta Description. Create a meta description that carefully describes what your site is all about, using the same "logic" we follow above.

By the way, you can ignore the META keywords in the SEO settings. META keywords are ignored by search engines, so don't bother filling them in, they have zero relevance for Google. 

12. Ensure Robots is set to Index, Follow

This is IMPORTANT as part of your SEO settings.

In the image above, right beneath the Site Keywords, there is a Robots section.

This section specifically tells search engines whether or not to crawl and index your Joomla site. Make sure it is set to:

Index,Follow

These are called search engine directives and you can read more about them here if you want to learn more. But if you have them set to NoIndex by mistake, search engines will refuse to crawl and index your site, and your site will NOT appear in search engines.

There are some SEO basics that apply to any CMS, whether it is Joomla 3, or WordPress or any other content being written on the web.

In the case that there are articles or menu items that you don't want to show in search engines, you could go to the Publishing tab and change the Robots tag accordingly. If you don't want an article to be indexed, set them to:

No Index, No Follow. 

13. Set up Structured Data

Structured data is a standard format of presenting information about a page and its contents in a language that search engines can understand. 

Rather than presenting all of the data as content, structured data gives a better definition to the content such that search engines can understand the context and be able to represent the data better.

In particular, structured data gives better definition to real-world objects and events such as:

• Products
• Events
• Recipies
• Reviews
• Articles
• Publisher
• Local Business
• Creative Works
• Books
• Movies
• Person 
• Organization
• FAQs
• How To
• etc etc

By using this structured data, search engines will be able to extract the semantics of the content on your page and then use that information to present your content better in the search engine results pages.

This data can be used to earn better placements such as:

• Rich Snippets
• Knowledge Graph
• Google News
• Reviews
• FAQs
• How To

This is a very neat trick and is quite easy to implement. For the Joomla project, we use the excellent Joomla Structured data extension by Tassos.gr that allows us to include various types of structured data constructs on our various pages.

The most common stuff that we use are:

• Article (we use this with every article)
• Rating (when we perform a review of a product)
• FAQs (when we create Frequently Asked Questions)
• Product (when performing a review of a product)

Thanks to this feature, we are able to gain such SERPs as the following:

Such structured data, when set up correctly makes your Joomla site much more search engine friendly.

14. Optimize your Robots.txt file to allow images to be indexed

Below there are several ways with which you can use images to make your website SEO friendly but these depend on Google actually indexing your images folder. This is the first step towards that optimization ;)

The only SEO optimization required is that you remove the Disallow on the images folder in the robots files. This makes the images directory search engine friendly.

Open your robots.txt file (in the root folder of your Joomla 3 website) and remove the /images line so that now search engines are not denied from indexing your images.

This is what our robots.txt file looks like. As you can see we have removed the /images from being disallowed and explicitly allowed specific image file extensions to be indexed:

User-Agent: Googlebot
Allow: /*.js*
Allow: /*.css*
Allow: /*.png*
Allow: /*.jpg*
Allow: /*.gif*
Disallow: /administrator/
Disallow: /bin/
Disallow: /cache/
Disallow: /cli/
Disallow: /includes/
Disallow: /installation/
Disallow: /language/
Disallow: /layouts/
Disallow: /libraries/

15. Use keywords in the names and alt tags for your images

Good alt tags are essential for Google to understand what an image is about.

Search engines cannot understand an actual image (so far, though they will get there soon) so they give they need to understand what an image through:

• the context of the image (i.e. the content that surrounds it)
• the name of the image (file name)
• the alt tags used with the image

The name of the image file and alt tags have a lot of relavance. So make sure the name of the image makes sense especially for the content, and use alt tags appropriately. As with other on-page Joomla SEO optimizations, use keywords if they are relevant in the images.

In general, make sure that at least one of the images on a page has alt tags that contain the keywords/keyphrases you are targeting.

Ideally, if you want to rank for "Joomla SEO", then your first image should be called - you guessed it - that same keyword and also the ALT tag! The rest of the images on the page should also follow a similar keyword-rich naming convention, but don't go overboard.

Keep things natural, don't overdo it, but do use keywords if they are relevant.

17. Optimize your website for fast loading speed

As we have mentioned at the beginning of this article, website speed is a ranking factor.

While hosting is the first step, there are a number of other things you should be doing to make your website.

Let's go over a few of the recommendations to make Joomla 3 load faster:

Enable Browser and Server Joomla Caching

Make sure you enable content and URL caching and make sure that Joomla! is loading as fast as possible.

Go to the Global Configuration and enable server caching in System > Cache Settings.

Enable Browser caching by enabling a Joomla! system plugin which is available by default in Joomla (Extension > Plugin Manager > System - Cache). Make sure the Browser Cache is set to yes, and make sure the plugin is enabled.

Enable GZIP Compression

Enabling GZIP compression helps improve load times by compressing the content of your website.

Go to Global Configuration > Server and switch the option for Gzip compression to "Yes"). You could also do this at the server level, by visiting the Optimize Website tab in your hosting.

Optimize Images

You should optimize the image size to make them as small as possible and reduce load times. We use ImageRecycle. This is a tool that compresses the size of images without losing the quality of the images automatically.

Specify the image dimensions when including images

This allows the space to be reserved on the website even before your image has actually loaded. This makes your website load faster, and it has been proven time and time again that websites that load faster help SEO greatly.

Enable Image Lazy Loading

We use a plugin to lazy load images (show them only when the user scrolls towards the images, instead of loading them all at once). We use the simple plugin LLFJ (Lazy Load for Joomla) which you can download here.

Leverage Browser Caching

This command allows the browser to cache the images locally for a year. This ensures that the images don't have to be downloaded over and over again.

Add the following text to the bottom of your .htaccess file:

<FilesMatch "\.(ico|pdf|flv|jpg|jpeg|png|gif|js|css|swf)$">
Header set Cache-Control "max-age=29030400, public"
</FilesMatch>

Install JCH Optimizer

This is a great tool that does a great great job of optimizing your page load times. It actually implements a number of the above recommendations (together with many others) automatically.

Specify a default character set

Simply add the following line in your .htaccess to specify a default character set

AddDefaultCharset UTF-8

If this doesn't work, research on how you do this on your hosting server. The following is a good place to start https://www.askapache.com/htaccess/

Remove captions.js and mootool.js

Check whether any components are using the captions.js and Mootools scripts.

If they aren't, then it is a good idea to drop them. These two scripts have been added for some JCaption functionality which many times are not used by your website, so you can remove these two javascript files completely. They are "bloatware" for lack of a better term. the mootool.js file by itself is a good 70K file so dropping it will give you a nice slimming down of your website's total download size.

You can use a plugin such as this one to enable/disable this functionality as necessary on your Joomla site.

18. Make sure your Joomla site is mobile-friendly

This is a fairly old recommendation at this point, but it won't do any harm to include this.

In April of 2015, Google made a strong ranking signal change. Essentially, if a site is mobile-friendly or fully-responsive, it will be favoured in search engine results to sites that are not mobile-friendly.

By default, this means, that if your Joomla site is not mobile-friendly, your site is getting a strong negative ranking signal. So if your site does not pass the Google Mobile-Friendly test - make sure you've done the necessary changes to make it responsive and mobile-friendly.

If your site is still using an old template or an old Joomla engine, we recommend that you upgrade both to ensure it is taking advantage of mobile-friendly themes. 

19. Create a Blog and Start Blogging

Blogging or content marketing is the concept of using a blog or content to create content that is focused on attracting search engine traffic, social traffic and using content, in general, to act as a traffic magnet.

While we used to recommend a posting schedule, we no longer do this. Just make sure that the content you post is incredibly useful to your target audience. Forget posting 200-word posts just for the sake of it, each and every one of your posts should aim to be the absolute best piece of content on the internet if you want to succeed at content marketing.

If you don't write content with this in mind, you're probably wasting your time.

Find interesting and searched for topics to write content about. These can come from common customer and prospect questions or you can leverage Google auto-complete or another keyword research tool to research various blog topics.

About the Author

Author: David AttardWebsite: https://www.linkedin.com/in/dattard/Email: david@collectiveray.com

David has been working in or around the online and digital industry for the last 21 years. He has vast experience in the software and web design industries using WordPress, Joomla and niches surrounding them. He has worked with software development agencies, international software companies, local marketing agencies and now is Head of Marketing Operations at Aphex Media - an SEO agency. As a digital consultant, his focus is on helping businesses get a competitive advantage using a combination of their website and digital platforms available today. His blend of technology expertise combined with a strong business acumen brings a competitive edge to his writings.